Company / Scene 01

People make
the moment.

One Singapore team brings the brief, production and entertainment together before the room goes live.

The SHOCK Entertainment team together
Company portraitSingapore / 2026
SHOCK / PEOPLE DESKScroll to meet the crew ↓

01 / Why we exist

The audience sees one show. We see every handover that makes it possible.

SHOCK Entertainment started in Singapore in 2012 with a practical idea: planning, production and entertainment work better when one accountable team owns the room.

Today the working archive spans corporate celebrations, community programmes, public events, virtual formats and digital content. Verified project details will replace this draft overview before launch.

Kelvin Soon, founder of SHOCK Entertainment
Founder portrait / Kelvin Soon

02 / Founder

Kelvin
Soon.

“A good show feels effortless because the hard decisions were made early.”

This quotation and biography are draft content for layout purposes. Replace them with Kelvin’s approved story, experience and point of view after the founder interview.

03 / The working crew

Every cue has
a person behind it.

Roles below are temporary until the team confirms official titles and responsibilities.

Faith
Draft role / Client desk

Faith

Keeps the brief, stakeholders and show flow aligned.

Bryan
Draft role / Show floor

Bryan

Reads the room and keeps live cues moving.

Tiffany
Draft role / Production

Tiffany

Connects planning detail with on-site delivery.

Huang Qing
Draft role / Programme

Huang Qing

Supports stage energy, timing and audience participation.

Yuen
Draft role / Backstage

Yuen

Keeps artists, holding areas and handovers ready.

Zeng Zi
Draft role / Media

Zeng Zi

Turns live moments into useful content after the room clears.

04 / Working principles

How we
enter a room.

  1. 01Listen before designing

    The audience, place and purpose shape the programme.

  2. 02Give every cue an owner

    Clarity backstage creates confidence on stage.

  3. 03Keep the feeling intact

    Production decisions should support the audience experience.

Bring us in early

Let’s shape the room
before it fills.

Start a brief